This Privacy Policy explains how TyresPro Ltd ("we", "us") collects, uses and protects information when you use our website at tyrespro.co.uk or contact us for our mobile tyre fitting services.
1. Who we are
TyresPro Ltd is a mobile tyre fitting business based in Liverpool, serving Merseyside and the wider North West. You can reach us on 07301 799929 or by email at tyrespro26@gmail.com.
2. What we collect
Contact details you provide via our enquiry or booking forms (name, phone number, location, vehicle/tyre details, message).
Technical data when you visit the site — anonymised information such as browser type, device, pages viewed and (with your consent) basic analytics.
Call tracking — when you tap a "Call" button on our website we record an anonymous event (which button was tapped) to understand which calls-to-action work best. We do not see your phone number from this event.
3. How we use it
To respond to your enquiry, booking request or quote.
To dispatch a fitter to your location.
To improve the website and our service quality.
For our legitimate business records (invoicing, accounting).
4. Cookies
We use a small number of cookies:
Essential — needed to make the site work (e.g. remembering your cookie choice).
Analytics (Google Analytics 4) — only set if you press "Accept all" on our cookie banner. These help us understand visitor numbers and which pages perform best. You can withdraw consent at any time by clearing your browser storage.
Advertising (Google Ads) — only set with your consent. Used to measure the effectiveness of our ads.
5. Who we share with
We do not sell or rent your personal data. We share limited information only with trusted service providers used to operate our website and respond to enquiries (for example, our email delivery provider). They are contractually bound to protect your data.
6. Your rights
Under UK GDPR you have the right to access, correct, or request deletion of personal data we hold about you, and to object to certain processing. To exercise these rights, contact us at tyrespro26@gmail.com.
7. Retention
We keep enquiry and booking records for as long as needed to provide the service and to meet legal/accounting obligations, then delete them.